Don’t Waste Your Money on a Website!

As a business person would you spend your whole budget developing marketing materials and then hide that material and not show it to anyone?
Unfortunately that’s what the majority of business owners do when it comes to the Internet. They spend a great deal of money developing a website but pay no attention to marketing it [...]

PPC Advertising Profitability Calculator

Pay Per Click advertising, PPC, paid search engine marketing, sponsored search results or whatever you call it is still a great way of attracting targeted traffic to your website.
Internet Marketing is becoming more and more localized as customers are increasingly searching for products and services in their own geographic location.
When talking to people about PPC [...]

SEO Checklist for Initial Site Optimization

So you’ve been told that Search Engine Optimization is extremely important. It goes a long way to ensure good organic rankings in the search engines (allowing your site to be found). SEO is also not just a once off excersize but should be an ongoing effort aimed at improving your site’s ranking over time.

If you’ve never done any SEO on your site before and are wondering where to start, here’s a handy checklist that will go a long way in getting your site ranked. It’ll also come in handy if you’ve outsourced you SEO and would like to monitor what’s been done on your site

Leveraging the power of the Internet to Market your Business

Traditional marketing efforts are costly. The success of marketing strategies is difficult to measure and more and more consumers are turning to Search Engines when they’re searching for products and services.
It’s a safe bet that if these consumers don’t find you online they’ll find your competition!
So how do you get found online? Can smaller companies [...]