Social Media Marketing Tools and Resources

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This is a tool brought to us by Nielson BuzzMetrics that tracks the influence of any blog in the blogosphere. At the time of writing it tracked more than 78 million blogs. [...]

Social Marketing - How To

Small business owners are realising the importance of leveraging the power of social networking sites to help market their businesses.
The problem a business owner with limited time and resources faces is where to start and how to make your Social Marketing efforts effective.
John Jantsch at Duct Tape Marketing has written a nice article where he [...]

email Marketing Checklist

More than 850 million spoof emails arrived in consumers’ inboxes this past August mimicking the prominent news media brands CNN and MSNBC and calling into question the integrity and safety of emails from these and other well-known and trusted media organizations.
Spammers and Hackers are are constantly coming up with ways of infiltrating your inbox and infuriating [...]

Why GM gambled $1.5B on digital

Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?
It just goes to show the importance big players placing on Internet Marketing. Small businesses should also take advantage of Online Marketing. It’s cheaper and more effective than traditional [...]

Email surpasses direct mail

Email has taken the lead over direct mail and other forms of traditional direct marketing, according to a new study.

Social Media

Social media creates the possibility in marketing to move from interuption marketing (blasting our messages to prospects) to interacting with our prospects.

PPC - What is it?

PPC or Pay Per Click Advertising is a great way to very quickly get visitors to your website. Within a few hours of starting your Advertising campaign you can be driving qualified traffic to your site, where other Internet Marketing strategies like Search Engine Optimization could take months to generate results.
Added advantages of PPC are [...]