email Marketing Checklist

Posted on | October 13, 2008 |

More than 850 million spoof emails arrived in consumers’ inboxes this past August mimicking the prominent news media brands CNN and MSNBC and calling into question the integrity and safety of emails from these and other well-known and trusted media organizations.

Spammers and Hackers are are constantly coming up with ways of infiltrating your inbox and infuriating consumers. Many consumers may already be skeptical about emails that claim to be from their bank or request their social security numbers.

Use this email Marketing Campaign Checklist to learn how to protects your subscribers and your image.

Email Marketing Campaign Checklist

Subject Line:

• Personalize the email with the recipients first name
• Subject is short and to the point
• Include a compelling benefit
• The subject line is related to the 1st paragraph.

Email body:

• The email is short
• There are at least two links to your landing page. Early in the email and near the end.
• The offer is presented as a solution
• Urgency has been created (e.g. limited time or quantity)
• Focus on only ONE call to action
• Focus on the reader
• Paragraphs have a maximum of four lines.
• Include a signature with all relevant contact details

Test:

• Send a copy to your account to review the message
• Test all of your links in the message

Delivery Process:

• Send at the time and day the majority of your target market visits your website.

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