email Marketing Checklist

More than 850 million spoof emails arrived in consumers’ inboxes this past August mimicking the prominent news media brands CNN and MSNBC and calling into question the integrity and safety of emails from these and other well-known and trusted media organizations.
Spammers and Hackers are are constantly coming up with ways of infiltrating your inbox and infuriating [...]

Email surpasses direct mail

Email has taken the lead over direct mail and other forms of traditional direct marketing, according to a new study.