Why GM gambled $1.5B on digital

Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?
It just goes to show the importance big players placing on Internet Marketing. Small businesses should also take advantage of Online Marketing. It’s cheaper and more effective than traditional [...]

PPC - What is it?

PPC or Pay Per Click Advertising is a great way to very quickly get visitors to your website. Within a few hours of starting your Advertising campaign you can be driving qualified traffic to your site, where other Internet Marketing strategies like Search Engine Optimization could take months to generate results.
Added advantages of PPC are [...]

Don’t Waste Your Money on a Website!

As a business person would you spend your whole budget developing marketing materials and then hide that material and not show it to anyone?
Unfortunately that’s what the majority of business owners do when it comes to the Internet. They spend a great deal of money developing a website but pay no attention to marketing it [...]

Leveraging the power of the Internet to Market your Business

Traditional marketing efforts are costly. The success of marketing strategies is difficult to measure and more and more consumers are turning to Search Engines when they’re searching for products and services.
It’s a safe bet that if these consumers don’t find you online they’ll find your competition!
So how do you get found online? Can smaller companies [...]